Our Story

Pet care had become overwhelming. We set out to fix that.

If you have ever tried to find a trustworthy answer for your pet, you already know the problem. There are countless websites, endless opinions, and advice that constantly contradicts itself. One article says one thing, the next says the opposite, and somewhere in the middle is a worried pet owner just trying to do right by their dog or cat.

Local resources were even harder. Finding a vet, an emergency clinic, a groomer, or a boarding option in your own city often meant digging through scattered directories that had no real local knowledge and no sense of what actually matters in a moment of stress.

PetsInMyCity was created to bring everything together — clear guidance, helpful tools, local resources, and honest recommendations — in one calm, dependable place. We are part of Elite Media Group LLC, and we built this resource because pet owners deserve better than confusion.

Two happy dogs outdoors with their owner

Why We Exist

Caring for a pet shouldn’t mean searching ten websites for one honest answer.

That sentence is the whole reason PetsInMyCity exists. Somewhere along the way, getting trustworthy help for a pet became a chore — ten open tabs, contradictory advice, and the answer you actually needed buried three pages deep.

Answers shouldn’t be a scavenger hunt

Pet owners shouldn’t have to piece together the truth from ten different sites. We bring trusted guidance into one calm place.

Local help shouldn’t be hard

Finding a vet, an emergency clinic, or a groomer in your own city should take a moment — not an afternoon.

Good information shouldn’t be buried

Reliable, reviewed guidance should be easy to find — never hidden behind clutter or noise.

Technology should simplify it

Used well, technology makes pet ownership simpler and calmer. That’s exactly what we built Lucy and our tools to do.

PetsInMyCity exists to bring trusted pet care into one place — so the next time you have a question at midnight, the answer is right where you’d expect it to be.

Our Mission

Smarter decisions, made simpler

Our mission is to help pet owners make smarter, more confident decisions through education first, technology that genuinely helps, a welcoming community, and dependable local resources — all grounded in trust.

Education first

We explain the “why” behind pet care so you can make informed choices — never pressure-driven ones.

Technology that helps

From Lucy to our Paw Tools, we use technology to save you time and worry.

Community & trust

We connect pet owners with trusted local services and build long-term relationships, not one-time clicks.

What You'll Find

Everything a pet owner needs, in one place

A connected set of resources designed to help at every stage of pet ownership — from a quiet question at midnight to a real emergency.

Lucy, AI Pet AssistantAsk a question, get calm, educational guidance and trusted next steps. Local Pet ServicesFind vets, groomers, boarding, and training near you. Emergency ResourcesLocate emergency vets fast and prepare before you need to. Pet Care ArticlesClear, reviewed guides for dogs, cats, and new pet owners. Pet ToolsCalculators and checkers that answer real, everyday questions. Safety ChecklistsBuild and print a personalized Pet Emergency Planner. Product RecommendationsHonest picks chosen for usefulness, never for commission. Adoption & RescueResources to help you adopt and support local rescues.
A friendly dog looking up, ready to help

Meet Lucy

Say hello to Lucy, your AI pet assistant

Lucy is the friendly heart of PetsInMyCity — and she’s far more than a chatbot. Think of her as a trusted guide, a local resource assistant, and an educational companion rolled into one: a tool built to help pet owners make informed decisions, not rushed ones. Lucy is designed to educate first. She listens, asks thoughtful questions to understand your situation, and recommends resources only when they’re genuinely appropriate — pointing you toward the right next step rather than the nearest sale.

Important: Lucy is here to educate and guide — she is not a replacement for a veterinarian. For medical concerns or emergencies, always contact a licensed vet right away.

How We Recommend Products

Recommendations based on usefulness first

When we recommend a product, it’s because it genuinely fits a real need — not because it pays the highest commission. Usefulness comes first, always.

Chosen to fit your needs

We recommend products because they solve a problem for you and your pet — matched to the situation, not the payout.

Usefulness over commission

The highest-paying option is never automatically the recommended one. Real-world helpfulness decides what we suggest.

Affiliate links keep us free

When you buy through some of our links, partners like Chewy, Embark, and others may pay us a small referral fee. That’s what keeps PetsInMyCity free — you never pay us directly.

Want the full details? Read our Privacy Policy & disclosures.

Why Trust PetsInMyCity?

Trust isn’t claimed. It’s built — every day.

Here’s exactly what you can count on from us, in plain language and without the fine print. You can read it all in our Trust Center.

Editorial Standards

Accuracy you can rely on

Pet owners trust us with decisions that matter, so we hold our content to a high standard — created for pet owners first, and reviewed by people who care. For the full detail on how we research, review, and correct our work, see our Editorial Standards.

Accuracy

Reviewed and kept current

Our guidance is checked for accuracy and updated as best practices, recommendations, and local information change over time.

Safety

Emergencies need a vet

We’re clear about limits: medical emergencies always require a licensed veterinarian. We help you act fast and find care — we never replace it.

Purpose

Lucy is educational

Lucy and our content exist to inform and guide. They support your decisions and point you to professionals when professional care is needed.

Audience

For pet owners first

Every guide, tool, and recommendation is created to help pet owners — not to please advertisers or chase rankings.

How AI and human oversight work together

We use AI — including Lucy — to make pet care faster, clearer, and more accessible. But technology never works alone here. Human judgment guides how our tools and content are designed, what sources we rely on, and where we set firm limits, especially around health and safety.

AI helps us explain complex topics in plain language and respond at any hour. People ensure that what we publish is responsible, that emergencies are escalated to real veterinarians, and that our guidance always keeps your pet’s wellbeing at the center. Together, that combination is what makes our information both helpful and trustworthy.

Our Promise

Built for pet owners, not advertisers

This is the principle everything else is built on. Trust comes before monetization, and education comes before sales — every single time.

Trust before monetization

We’d rather earn your trust for years than your click for a day.

Education before sales

We help you understand first. If buying something helps, we’ll say so honestly.

Transparency & community

We’re open about how we work, and we’re here for the long term — not the quick exit.

Our Promise

The promises we keep to every pet owner

Five commitments that don’t change — no matter how much we grow.

Our Values

What we stand for

These values guide how we build, what we publish, and how we treat the pet owners and partners who rely on us.

TrustEarned through honesty and consistency.
TransparencyOpen about how we work and how we earn.
Pet SafetyYour pet’s wellbeing always comes first.
CompassionWe treat every pet owner with care.
InnovationTechnology used thoughtfully and responsibly.
Local CommunitiesConnecting owners with trusted local help.
EducationInformed owners make better decisions.
ResponsibilityAccountable for the guidance we give.

Built by Elite Media Group

A platform built on a simple idea

PetsInMyCity is built by Elite Media Group, a company that creates technology and AI-powered platforms designed to help people make smarter everyday decisions. That mission — making good decisions easier — is the thread that runs through everything they build.

PetsInMyCity is one expression of that mission, focused entirely on pet owners. It takes the same belief — that clear information and helpful technology should make life simpler — and points it at the questions, worries, and moments that come with loving a pet.

Everything you see here, from Lucy to our local resources and tools, exists for one audience: you and your pet.

Smarter everyday decisions

The shared mission behind every platform we build.

Technology used responsibly

AI that serves people, with human judgment always in the loop.

Focused on pet owners

PetsInMyCity exists for one audience, and never loses sight of it.

Looking Ahead

We’re just getting started

Our vision is to help millions of pet owners feel confident and supported. To get there, we’re continually growing our local resources, improving Lucy, expanding our tools, and publishing more reviewed educational content.

Every improvement points in the same direction: less confusion, more clarity, and a calmer experience for anyone who shares their life with a pet — in every city we serve.

Deeper local coverage

More cities, more trusted local services.

A smarter Lucy

Better answers and even more helpful guidance.

More helpful tools

Practical Paw Tools for everyday questions.

More education

Reviewed guides for dogs, cats, and new owners.

Looking for local help right now? Browse pet services by city or find a vet near you.

Get In Touch

We’d love to hear from you

Questions, feedback, and suggestions are always welcome — and we especially want to connect with partners, veterinarians, animal shelters, rescue organizations, and media.

💬 Pet owners

Questions, feedback, or ideas to make PetsInMyCity better? Tell us — we read everything.

🦷 Vets, shelters & rescues

Veterinarians, animal shelters, and rescues: let’s work together to help more pets and their owners.

🤝 Partners & media

Affiliate partners and media inquiries are welcome. See our Partners page to learn more.

help@elitemediagroup.io

Frequently Asked

About PetsInMyCity

What is PetsInMyCity?

PetsInMyCity is a free, pet-owner-first resource that brings together local pet services, emergency planning, expert-reviewed care guides, helpful tools, and honest product recommendations — guided by Lucy, our AI pet assistant. It is operated by Elite Media Group LLC.

Is PetsInMyCity free to use?

Yes. PetsInMyCity is always free for pet owners. We keep the site free through referral fees from affiliate partners when you choose to use their services — you never pay us directly.

Who is Lucy?

Lucy is our AI pet assistant. She is designed to educate first, ask questions to understand your situation, recommend trusted resources, and help you find nearby services. Lucy is not a replacement for a veterinarian, and medical emergencies always require a licensed vet.

How does PetsInMyCity recommend products?

We recommend products based on usefulness first — because they fit a real need, not because they pay the highest commission. Affiliate links help keep PetsInMyCity free, but they never determine what we suggest.

Can PetsInMyCity handle a pet emergency?

We can help you prepare and act quickly — for example, with our Pet Emergency Planner and Emergency Finder — but we are not a substitute for professional care. In any medical emergency, contact a licensed veterinarian or emergency clinic immediately.

Who builds and operates PetsInMyCity?

PetsInMyCity is built and operated by Elite Media Group, a company that creates technology and AI-powered platforms designed to help people make smarter everyday decisions. PetsInMyCity is the expression of that mission focused entirely on pet owners.

Why should I trust PetsInMyCity?

PetsInMyCity puts education before products, uses AI designed to help rather than persuade, connects you to real local resources, is transparent about affiliate relationships, follows a safety-first philosophy, and is built for pet owners rather than advertisers.